Borderless Case Study

As a global charity dedicated to bringing an end to human trafficking, Stop The Traffik had succeeded in helping millions of people around the world in its past two decades. After operating under the radar for much of that time, Stop The Traffik needed new brand identity, bringing the charity into the spotlight, grabbing attention and reflecting its primary activities of prevention and intelligence gathering. Our approach was to find a new unabashedly striking branding device positioned at the heart of the brand system. Iconic enough to be a universal symbol of the organisation's core mission; preventing trafficking before it happens and an adaptive device that could underpin their many projects, partners, campaigns and products.