A disruptive rebrand spotlighting a not-for-profit's preventative mission
As a global charity dedicated to bringing an end to human trafficking, Stop The Traffik had succeeded in helping millions of people around the world in its past two decades. After operating under the radar for much of that time, Stop The Traffik needed new brand identity, bringing the charity into the spotlight, grabbing attention and reflecting its primary activities of prevention and intelligence gathering. Our approach was to find a new unabashedly striking branding device positioned at the heart of the brand system. Iconic enough to be a universal symbol of the organisation's core mission; preventing trafficking before it happens and an adaptive device that could underpin their many projects, partners, campaigns and products.
.png)
The opportunity
Our Stop Arrow replaces the original symbol – a distressed handprint – with an avatar appearing at its centre; in doing so it continues to affirm that people are behind everything the organisation does but is also suggestive of their more modern, data-driven approach to tackling the issue.
What we did
The symbol combines with an immersive visual toolkit including a sub-branding system, modern typographic voice, refreshed colour palette and a human-centred collage-style illustration attitude – allowing the organisation to tackle even the most complicated or sensitive subject matter in a distinctive way.
The outcome
The symbol combines with an immersive visual toolkit including a sub-branding system, modern typographic voice, refreshed colour palette and a human-centred collage-style illustration attitude – allowing the organisation to tackle even the most complicated or sensitive subject matter in a distinctive way.
Check out the gallery
.png)
No items found.
"Borderless has enabled us to focus on our core business and hire high-quality team members through a streamlined sponsorship process. The user-friendly platform allows us to track everything effortlessly, eliminating paperwork."
“Using Borderless has helped WessexCare streamline our sponsorshipprocess while bringing down our legalcosts. The platform provides a quick &easy way to sponsor migrant workersand gives me peace of mind that we'recompliant with immigration law.
The obvious benefits are time savings and better management of finances. Before, if someone resigned we had to use agency to fill the gap because candidates wouldn’t arrive for months.
The whole process is hassle free and verylight from my perspective. I love thetransparency & control I now have
With Borderless, we streamlinedour recruitment and immigration processes,saving time and money while eliminating theneed for third party lawyers.
